Our brand means business.

A guide to marketing and communications at ASU’s W. P. Carey School of Business.

Strengthening our brand strengthens our community.

Welcome to the W. P. Carey Brand Book — a living collection of branding guidelines and knowledge, shaped by the W. P. Carey School of Business marketing and communications team at Arizona State University. It is our privilege to represent such a dynamic community of exceptional students, alumni, faculty, staff, partners, and friends. Continuing to foster our brand equity is just one of the ways we say thank you.

A brand’s strength relies on consistent, compelling storytelling. That’s where the W. P. Carey Brand Book comes in, to inform the look, feel, and character of W. P. Carey marketing and communications materials. Think of it as your guide to what we’re all about, as well as the ways in which content and design can together create a distinct and memorable brand expression with lasting value.