Content plays an important role at the W. P. Carey School of Business, not only as a marketing tool, but also a reliable means through which external audiences can find, know, and understand our b-school.

Whether we’re engaging prospective students, recruiting new faculty, or helping external audiences get a feel for the W. P. Carey way of life, it is critical that we tell a consistent and compelling story.

To tell that story, our marketing and communications team has defined an audience-centric content strategy, the right voice and tone, and consistent naming standards — along with a W. P. Carey lexicon to iron out the stylistic details.