High-quality marketing and communications content is created for a well-defined audience. Whenever possible, we need to make sure we’re talking to the right people about the right things, and in the right way.
W. P. Carey marketing and communications content can address many audiences: prospective students, corporate recruiters, deans and faculty from other institutions, current students, donors, alumni, and the business community both local and abroad.
We have existing relationships and methods of communicating with the majority of our audiences. Prospective students, however, have needs that are vastly independent from those of our other audiences — and they’re more difficult to engage.
Because of this, W. P. Carey marketing and communications content that is meant to serve broad groups of people should address our prospective students first and foremost. This supports our long-term engagement strategy, and enhances our ability to reach and convert prospective students with relevant, actionable messaging.