Our logo is one of the most visible and important elements of our branding strategy. The W. P. Carey logo must be included on all items produced for the school. To maintain consistency, we ask that all W. P. Carey departments, offices, centers, and groups, as well as our partners outside of the business school, follow these guidelines whenever using the W. P. Carey logo.
The horizontal logo is always preferred. The vertical option is for limited-space use, and for certain preapproved promotional items. Outside use of the W. P. Carey logo must be approved by both the marketing and communications team at W. P. Carey, and the Office of Trademark Licensing at Arizona State University.
The W. P. Carey logo should be reproduced in the official ASU colors only whenever possible. Below are the approved color and usage combinations. Other instances of the logo include a reversed (solid white) logo, which can be used on all backgrounds where it is legible. The one-color black version of the logo can also be used. When using the one-color versions, the sun within the ASU letterforms should never be filled in with a color. In all uses, our logo should appear unaltered in its full colors matched to solid black, solid white, PMS 208 Maroon, and PMS 123 Gold. In certain printing circumstances when these Pantone colors may shift, such as on uncoated stock, the alternate colors of PMS 107U and PMS 109U can be substituted. A press check is recommended in this situation, to ensure color accuracy.
The minimum print reproduction size of the W. P. Carey logo is 5/16″ (.3125) in height. The minimum digital reproduction size is 47 pixels wide (to accommodate mobile app icons). Please use the proper logo file, based on the nature of your project. Print media including brochures, postcards, white papers, and merchandise should use the EPS file in CMYK. Digital media including websites, blogs, PowerPoint presentations, and email should use PNG files in RGB. All files types can be downloaded here.
The protected area around the logo, wordmark, or signature is called the “area of isolation.” No graphic elements, titles, text, background color changes, or other design elements may occur in this protected space. The area of isolation is an area equal to half the height of the logo and extending out on all four sides of the logo. In the example below, X equals the height of the logo, and 1/2 X on each side is considered the area of isolation.
However, the area of isolation may be reduced to 1/4 X for web applications of the logo. For example, if the logo used is 64 pixels high, the VSPACE and HSPACE attribute of the image should be no less than 16 pixels (see the examples below).
The only exception to the area of isolation is for secondary type, as is used for return address blocks, which occurs for certain types of print production (see examples below).
When our logo is used with named W. P. Carey research centers, the name of the center should be used within a black bar, as shown below. The name of the center should be in initial caps (capitalize the first letter of key words.) The bar aligns with the left side of the logo, and sits at the correct distance within the area of isolation.
Operational units and programs within those units can utilize the secondary option for sub-branding — see examples below. The name is separated by a 0.5 point vertical line. The text should be initial capped.
For all other instances of sub-branding, the W. P. Carey logo should sit in a separate location from an entity’s logo or wordmark, whether school-related or belonging to an outside corporate entity (see examples below).